7 Essential Traits All Successful Marketers Should Have 

There are countless stories of Internet millionaires who have made large sums of money selling a product or service. What is it that they have possessed that the others didn’t? Here are 7 essential traits most successful Marketers have in common.

Trait 1: Know the Customer 

This is true in any kind of marketing, not just Internet marketing. As a marketer, if you do not know your customer you might not get very far. Your product, your service, your pricing and also your marketing campaign will be based on your knowledge of the customer. So, take special care to do your research properly. Understand your customer; realize what his/her deepest wants and needs are.

Trait 2: Show the Customer that You Care

Successful Internet marketers set out to bring a positive difference in the lives of their customers. They constantly strive towards customer satisfaction. True, it is easy to make a fast buck by selling one item to the customer just once. But if you want to be even more successful and get repeat orders, you’ll need to take extra measures to bring your customers back to you again and again.

Trait 3: Set Clear Goals and Focus on Them 

Only when you have clearly defined goals can you move towards achieving them. Most people shift focus with every new trend. This way their campaign has no clear focus or direction. Keep your eyes on the long-term vision.

Trait 4: Do Not be Daunted by Short Term Failure 

Every start-up should experience some good profits at first, but there are bound to be a few ups-and-downs in the beginning. Read about it in any success story. You will find that the fairy tale ending was preceded by countless obstacles and challenges and points in time when failure seemed inevitable.
Success belongs to those who do not get daunted by temporary pitfalls. Successful entrepreneurs refuse to believe that they will fail. They are ready to make the necessary sacrifices to achieve the success they wish to achieve, and they just keep pushing forward.

Trait 5: Listen to the Customer 

A good Internet Marketer listens and learns from their customers. Market research is essential. It is very important to have as many interactions with consumers as possible. Give your customers as many channels of communication as possible to get in touch with you. And if ever possible, meet with them face to face. You will learn insights that you will never get out of a marketing book.

Trait 6: Work Hard! 

Think about burning the midnight oil day after day until things get seriously rolling. Successful Internet marketers firmly believe in their business and are totally committed. No one ever became successful by spending just a few hours in the office. You must remain focused on your journey to greatness.

Trait 7: Learn from Your Mistakes 

This is crucial. Successful Internet Marketers constantly review their business, especially their decisions. So, if they make a mistake, they are ready to accept it and learn from it.

Part of the whole business building process is to constantly test every imaginable theory and see which one works best. True success comes from making every failure a learning experience that makes you come out stronger because of it.

The path to success is not always straight and is often comprised of many twists and turns and peaks and valleys. The key to realizing a dream is to focus on the small steps and little victories along the way. This will enable you to navigate the proper course much more effectively. 

How to Easily Run a Successful Online Business

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We should count ourselves lucky that we were born in this era where we have the liberty to start an online business. In this article, we will provide you a few proven tips and sources by which you will have some crucial basic information to help you start a successful online business.

Nearly half of American businesses do not have a website. It’s estimated that there will be 2.05 billion global digital buyers in 2020. That’s a lot of potential customers.

With an estimated global population of 7.7 billion people, that’s approximately 25% of the world’s population shopping online. This number is rising rapidly and is expected to hit a massive 2.14 billion people in 2021.

This guide will help unlock key strategies and tactics to help bring your business online. Crucial beginning steps and tips for starting an online business and becoming successful.

Every successful entrepreneur who starts their online business by selling products focuses on a few basic points and works on it. Let’s get you started.

Why is starting an online business a good idea?

In a matter of a few months, our world has changed into a place where people are unsure about their work and future. As our daily lives have been altered, so it is only logical for us to think intelligently about focusing on remote jobs such as online businesses.

Advancements in technology have made it easier for people to work from home, start their own business, and make more profit than those traditional jobs. That’s why these days more people are training themselves properly and coming up with unique online business ideas.

These days your typical brick and mortar businesses offering 9-5 jobs are getting pushed aside by the rush of new technologies. So as a beginner, you can use this opportunity to grow your online business successfully. If you come up with a great idea, you can get it rolling and established long before anybody else finds this unique idea and acts on it.
Online Business Benefits
Start small, go big.

If you decide to sell any product online, you can easily build your own business from scratch. By selling products online you can increase your exposure to buyers extensively. You have the freedom of presenting selling countless products to thousands of buyers with just the click of a mouse.

One main reason is: No boss. Having a regular office job means you have to do exactly as your employer says. It can be tiring and make you feel suffocated. No one likes to be bossed around by someone else. On the other hand, when you have your own business, you don’t need to answer to anyone (besides your customers) because you are the boss.
Yes, I suppose there are many good employers out there, but being your own boss can be so much better for so many reasons.
You can control and navigate your time.

One of the reasons you started on the path of self-employment is to manage your own time. Generally speaking, when working an online business from home, you should have the freedom to take plenty of breaks in the middle of your day. You can wake up any time you want which will allow you to live a happy life and give you proper mental health.

That doesn’t mean there is no stress and no pressure. It only means that you are allowed to set your own schedule. With an online business, you can have the benefit of control, which can lead to more eventful time with friends and family and with your kids while they are growing up.

NOTE: Be disciplined with your time.

It makes sense that you need to be a bit stricter on yourself about working the ample amount of time, and not be tempted to add too many unproductive hours into the day. You need make sure that you actually work the required hours necessary and not be tempted by diversions like napping, daydreaming or television!

An online business can be very affordable and cost-effective to operate.

You will find so many online business opportunities where you will be able to start with just a computer, a web hosting service, and a domain named by you. Web hosting services are there to help you by providing information about thousands of people online.

During the start-up period you can hope to spend only $100 to $200. Within your business growing days, you should produce enough income to maintain in a way which will let you concentrate on the goals you want to achieve.

More income and opportunity to fully grow to your potential.
With an online business, your earnings won’t be fixed by the number hours you put in. Much of your earnings can be passive income.

When you spend your time and build your skills in activities like website development, SEO, and content marketing, you will grow your potential towards the future of your business.

Ecommerce ratio growth during this pandemic.

More than 306 million people are now struggling with “staying inside your home” routine. This is almost 95% of the whole population. Because of this pandemic, the cycle of retailing service is going to change for life.

Many researchers have been saying that consumers' habit of going to a mall or shops for purchasing goods has been already getting replaced by online buying behaviors. Families are now restraining themselves from going out and they are preferring to get all the necessary things online.

What is the best online business idea for 2020?

Our answer: Selling health and beauty products online.

Along with other regular demands (such as groceries, apparel, and entertainment purchasing online) health care products, and beauty products are currently staying on way top of the food chain of the business world. Health and beauty products have always been in high demand. It appears that consumers are conscious of their health now even more than ever.

With closures of brick and mortar retail establishments, many consumers are being forced to purchase online. Recently, everyone is even being forced to stay home. As a result of all this, right now there is an even higher demand for beauty products, skincare products, cosmetics, etc.

In this recent coronavirus outbreak, people are buying hand sanitizers, disinfectant sprays, and health care products now more than ever. The market value of these products is increasing daily. Experts predict that consumer mindset will never change now that we have a “New Normal”.

We highly recommended beginners and experienced entrepreneurs to start an online business with these products. Right now, the success rate of this business model is greater than any other platform.

Research your competition.

You’ve found your product, evaluated its potential, and sourced a supplier. But before you get into that, you’ll need to thoroughly research your competition so you know what you’re up against and how you can differentiate your business from theirs.

Find Your Niche.

it is important to differentiate yourself from the competition to win over your audience. To do this, entrepreneurs should find a specific business niche to target and modify their market strategy to accommodate that audience.

Carving out a niche market and positioning yourself as the go-to brand for a specific audience not only establishes your credibility over competing generalists but also results in a more focused business, from your unique value proposition to your content marketing, that makes it easier for the right customers to say, "This is for me."

Choosing to focus on a niche is a strategic business decision to serve a certain customer base better than competitors who target the larger market.

Consumer cleaning and disinfecting home trends

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The word "home" means a house that has been made to suit the comfort of those who inhabit it. It is also a place of refuge, rest, or care. It is a residence and a shelter from the cares of the world. It makes us refer to the world outside its walls as 'the outside world".

It is called “Foyer” in French, “Hogar” in Spanish and “Heim” in German. Whatever name it is called, the home means a place of refuge to every being on the earth. The cleanliness of the home determines the health of the inhabitants, to a considerable extent. Therefore, cleaning and disinfecting the home can have a profound effect on the total wellbeing of both children and adults.


Cleaning involves scrubbing, sweeping, mopping, wiping, brushing, washing, and rinsing off the dirt. In cleaning the home, attention must be paid to keeping its components such as the different parts, equipment, and even the inhabitants, clean.

According to Lexicon, disinfection is the process of cleaning something, especially with a chemical, in order to destroy bacteria (Oxford, 2020). It is a process that reduces the number of microorganisms to a level at which they do not present a risk to health (Simpson, 1884). This is where it contrasts with cleaning, which is done without the sole intent of killing germs. Therefore, a surface could be clean but still not germ-free. Nevertheless, there must be a willingness to keep the home tidy, organized, and healthy before any disinfection can occur.

Cleaning usually involves the use of cleaning equipment like brooms, brushes, dusters, towels, sponges, mop sticks, and of course, cleaning agents, which are chemicals either in liquids, solids, or gaseous forms. It is best that cleaning and disinfecting equipment be kept safe in a location where they can be easily reached for use. Cleaning appliances like the vacuum, washing machine, dishwasher, and other electronic devices should also be kept safe and serviced.

Cleaning for the rooms could involve dusting the ceilings, the fans, chandeliers, shelves, windows, walls, wardrobe, mattress, and floor. Washing dirty clothes, shoes, accessories do not only contribute to the cleanliness of the home but help in prolonging people's lifetimes. The kitchen, bathroom, and toilet are other critical places where cleanliness is essential. Food stains, oil stains, and every other imaginable stain that a kitchen could get should be removed by using the appropriate cleaning agent.


In Africa, it is common to say that cleanliness is rare. This is probably the reason for the slow pace of development and the region's high mortality rate. Sandile Swana from the University of Witwatersrand (Swana, 2016) writes that Japan started like this until they developed the cleanliness culture, and then began to have high longevity.

Cleanliness does not only protect people from disease, but it also makes them so presentable that they attract others to them.

COVID-19’s entry into major cities of the world, and taking the world by storm is not only a clear indication that we do not keep the best cleanliness practice in the home but a pointer to public health practices. Many nations of the world had probably been ignoring the importance of cleanliness practices in public places hence, the reason for the rapid spread of the virus.

Spring cleaning is a practice in North America and Europe (Spring cleaning, 2020), due to the wet climatic conditions of these regions. It is usually around March, which is the best time, because it is warm, and the winds would dust the dirt left by furnaces out of the house. Spring cleaning comes from the Persian New year, where everywhere is thoroughly cleaned before the New year. Scotland, North America, and Japan all conduct a Winter cleaning before the new year (January 01).

Worldwide, there is the annual World Clean-up Day on September 19. It aims to increase awareness of mismanagement of wastes by gearing up people in the society to engage in cleaning and sanitizing their environment.


With the activities going on at home, germs on countertops and surfaces pose a danger to health. There is no particular time for cleaning, especially now that the emergence of new diseases has made this a necessary routine.

Through directly inhaled droplets or suspended airborne particles and direct contact with infectious material or infected persons, germs are spread in the environment.

Routine cleaning of homes and the environment should be undertaken at least daily. This involves cleaning and disinfecting the household equipment frequently touched, such as doorknobs, light switches, bedroom fixtures, sinks, chair arms, bed tables, floors, reusable equipment, and other easily contaminated surfaces.

Also, ensure that the product used for cleaning and disinfecting is compatible with the surface it is used on. This is because of the corrosiveness of some cleaning agents that may not be conducive to some surfaces.


There are two significant methods of cleaning and disinfecting. They are the use of traditional, physical, and chemical methods and the use of modern methods.

Traditional methods of cleaning and disinfection, which includes the use of physical chemicals, are very well still in use but usually have a suboptimal result. It includes the use of water, detergent, bleach, and other chemical-based cleaning and disinfectants. Many are used alone or in combination but are still not as effective. They are also known to be time and energy-consuming. The employment of modern methods is much more efficient, fast, and convenient.

The use of ultraviolet sanitizing wand is a modern method of cleaning and disinfecting your homes. This wand has the advantage of being simple, convenient, fast, and efficient in sanitizing surfaces.

MMAZ's iWand UV-C sterilizer is an essential part of the list. It comes in very handy, lightweight, and can fit in most purses or pockets. And sanitizing is done using the iWand by switching it on and waving it over the items to sterilize. It is so active as 99% of germs are killed within 10 seconds. It does not leave behind a chemical residue, unlike the traditional methods of cleaning and disinfection. It kills pathogens quickly and effectively, even destroying mold and spores.

Some people consider using the two methods of cleaning and disinfecting. It is crucial to remove any viral or bacterial particulates that an initial, coarse chemical clean left behind.


It is possible that cleaning is viewed as hectic and time-consuming that it is put off. And the effects of postponing cleaning of the home could be very adverse. Therefore, the best solution to this problem is finding the most efficient and time-saving way to clean the home. Popular mechanics offer us the solution in its article. They suggest that there should be a cleaning routine one should follow repeatedly. Also, starting from one room and completing, cleaning from the top and going down, left to right. Another tip is to keep all cleaning equipment at one location and wear a cleaning apron with pockets that can keep some of these tools, so they are handy when needed. Vacuum in rows and, most importantly, do speed-clean regularly.


The emergence of new diseases has led to a time when sanitization and disinfection have become a necessity. The search for better and efficient ways to engage in this practice has become paramount. In homes, soap and water and other chemical disinfectants are used to clean surfaces as a preventive measure against this disease-causing microorganism. Although it is evident that the use of chemical cleaners is still a popular means of sanitizing and disinfecting, using ultraviolet rays is a more efficient alternative in cleaning surfaces.

A UV sanitizing wand is a sanitizing gadget that uses ultraviolet flashlights to rapidly and effectively inactivate microorganisms on surfaces. UV radiation is a type of electromagnetic radiation that is not visible. They are of different types, and they include UV-A, UV-B, and UV-C. Ultraviolet rays come from the sun, but unlike the others, UVC gets absorbed in the atmosphere before reaching the earth's surface.

MMAZ's iWand UV-C sterilizer, proves very useful in disinfection. This gadget makes use of a low dose of high energy UVC (Ultraviolet light) with a wavelength between 200 and 280 nanometers) which is capable of damaging viruses and bacteria. It disrupts their RNA and DNA and renders them incapable of reproducing and infecting. This radiation is used to reduce microbial populations in hospitals operating rooms.

On the body of a UV sanitizing wand is a special light bulb that emanates a powerful UV light wavelength to destroy bacteria when switched on. It superficially sanitizes and does not penetrate deeply into substance. This wand has the advantage of being simple, convenient, fast, and efficient in sanitizing surfaces. But when in use, there are some important facts to keep in mind.

The efficacy and effectiveness of the UV sanitizing wand depend majorly on the intensity of the UVC bulb, the distance between the UV-C light source and the infected surface, and how long a surface is exposed to Ultraviolet C light. These three factors should be considered anytime the UV wand is used. The more intense the bulbs are, and the longer and closer the UVC light source is to the surface, the more effective in sterilization. During this process, maintaining exposure manually on the surface to be sterilized by holding the wand over the item is necessary.

Also, the effectiveness of the UVC light works better on flat surfaces. If the spectrum of visible light emanating from the sanitizing wand does not get into crooks and crevices, it will not have an effect. Only the area that gets in contact with the ray gets sanitized, exempting nooks and crannies. Dirty, greasy surfaces reduce the ability of UVC to penetrate as well.

You should know that UVC, on direct and prolonged exposure to the human skin, the eyes, and any other part of the human body, can affect skin cells and cause mutation. As much as it degrades cell walls, proteins, and membranes of bacteria and viruses, it also poses a danger to human flesh, so; extra caution should be taken when using this device. Another good thing about the iWand is that it switches off automatically after 20 seconds.


The Hand Hygiene Australia program is one of the World's Health organization's campaigns for cleanliness and sanitation. The WHO also campaigns against household air pollution (HAP) from generating energy for cooking, heating, and lighting. The most affected members of the home here are the women and children since women and children's deaths due to HAP occur at 60% yearly. HAP can also result in disability.


Household wastes could range from liquid sewage, used batteries, papers, chemicals, metals, polymers, etc. The Environmental Protection Agency (EPA) suggests that for safe handling and disposal of household hazardous wastes (HHW), the instructions on the labels on storage should be duly followed as well as the instructions for disposal of the products. The HHW's are things that are liable to reactions such as catching fire or explosion under certain circumstances or those that are toxic or corrosive. Such wastes should be stored separately, using color-coded containers (R.M, Chirawurah, & Adongo, 2014), disposed of separately (avoiding mixing with other kinds of wastes).

The effects of these wastes on plants can also not be underestimated. The plant's growth could be hindered, indirectly impeding animals' growth, and could cause a whole new era of extinction. As they pollute land and water bodies, affect human health and pollute the air.

There has been an increase in this waste in recent years due to the global economic change. The EPA strongly recommends reducing, recycling, and reuse. Electronics, plastics, metals can all be recycled. Materials that are of no use can also be donated. It is reported that recycling one laptop is equivalent to saving electricity used by 3,500 US homes in a year (EPA, 2020).


EPA, (2020). Household Hazardous Waste (HHW). Retrieved from the United States Environmental Protection Agency: www.epa.gov
Oxford, (2020). Disinfection. Retrieved from Lexico:
R.M. Chirawurah, and Adongo, P. (2014, July 02). Domestic Waste Disposal Practise and Perceptions of Private Sector Waste Management in Urban Accra. BMC Public Health. Retrieved from Biomed central.

Simpson, J. (1884). In J. Simpson, Oxford English Dictionary. Oxford University Press.

Spring cleaning. (2020, June 27). Retrieved from Wikipedia: en.m.wikipedia,org
Swana, S. (2016, May 29). Why Africa Could Do with A Dose of Punctuality and Cleanliness. Retrieved from The Conversation: theconversation.com/why-africa-could-do-with-a-dose-of-punctuality-and-cleanliness-60066