What Does a Domain Name Do?
A domain name serves as a human-friendly way to identify and access websites and resources on the internet. It plays several important roles.
A domain name is the web address that users enter in their browsers to visit a specific website. It acts as a user-friendly label for the complex numerical IP addresses that actually identify web servers on the internet.
Domain names make it easier for users to navigate the internet. Instead of remembering strings of numbers (IP addresses), users can remember and type in domain names to reach their desired websites.
A domain name is often closely tied to a brand's identity. It's a part of a company's online presence and can help establish a recognizable and memorable brand image.
For businesses, having a custom domain name (e.g., yourbusiness.com) adds professionalism to their online presence compared to using free subdomains (e.g., yourbusiness.somefreewebsite.com).
A domain name is used to create custom email addresses. This reinforces the brand and gives a more professional appearance to email communications.
A domain name can be used in marketing materials, advertisements, and promotions. It's a way to direct people to a specific online location associated with your business or content.
Owning a domain name means you have control over its content, associated services (like email), and where it points on the internet. You can change web hosting providers without changing your domain name, maintaining consistency for users.
A domain name with a generic top-level domain (TLD) like .com, .net, or .org can indicate a global presence, allowing websites to potentially reach a worldwide audience.
Owning a domain name that corresponds to your brand or business name can help protect your intellectual property and prevent others from using a similar domain that could confuse users or infringe on your trademarks.
A domain name can affect search engine optimization (SEO) and online visibility. Well-chosen domain names that match relevant keywords can potentially improve a website's chances of ranking well in search engine results.
Businesses might register multiple domain names that are variations of their main domain to capture different types of traffic or protect their brand from competitors.
In essence, a domain name is a crucial element of your online identity and presence. It's how users find you on the internet, how you present yourself to the world, and how you create a lasting impression on potential customers and visitors.
Getting the Right .com to Connect to Your Website
If you are setting up a website, you will need a domain name. If you have not already secured one, make sure:
- You ONLY purchase DOMAIN HOSTING (No need to purchase any of the additional items they offer)
- Make sure it is a .com (instead of .net, .org etc.)
- Avoid numbers and dashes
- Short 2 word combo's work best
The Benefits of purchasing a .com domain for Your Website
A .com domain, which stands for "commercial," is one of the most popular and widely recognized top-level domains (TLDs) on the internet.
There are several benefits to using a .com domain for your website:
They build credibility and trust. .com domains have been around since the early days of the internet, and they are generally associated with established and reputable businesses. People tend to trust websites with a .com domain more than some other TLDs because of their familiarity and history.
.com domains are easy to remember and type. When users are trying to recall your website's address, a .com domain is more likely to come to mind, leading to increased direct traffic.
.com domains are recognized internationally. If you're aiming for a global audience, using a .com domain can help you reach users from different countries without the need for a country-specific TLD.
While Google has stated that the domain extension itself is not a direct ranking factor, .com domains tend to have a competitive advantage due to their perceived credibility and trustworthiness. This can indirectly contribute to better search engine rankings.
Brand Identity: A .com domain can help solidify your brand identity and make it easier for users to associate your domain name with your business or organization.
Since .com is the default and most common TLD, users are less likely to confuse your domain with another one. This can help prevent lost traffic due to mistyped domain names.
.com domains tend to have higher resale value compared to many other TLDs. If your business grows and you decide to sell the domain, having a .com extension can potentially fetch a higher price.
Using a .com domain for your business email address can enhance your professional image. Email communication from a .com domain is less likely to be flagged as spam compared to less common or free email domains.
When you share your domain verbally or in print, using a .com extension is more intuitive for people to remember and type correctly.
.com domains have stood the test of time and have remained relevant and popular as new TLDs have been introduced. Using a .com domain can ensure that your website's address remains relevant and recognizable in the long run.
While .com domains offer numerous benefits, it's important to note that the availability of short, memorable .com domains has decreased over time due to high demand. As a result, you might need to get creative with your domain name